Digital Hydra lent the company’s visual effects expertise to this week’s launch advertisement for Facebook’s “Paper.” The app is a standalone iOS experience that delivers human and algorithm-curated full-screen articles and photos in categories of your own choosing.

Our company and a team of motion graphics artists across the United States spent the past week or so working to mask, track and composite the on-screen demonstration of the app in Facebook’s launch video found here. Click the play button to see that advertisement and our work. We are extremely honored to have had the opportunity to collaborate with one of the biggest companies in the world for a monumental product launch.

More information about the app can be found on a recent Tech Crunch news post.

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